Education 2.0 & 3.0

Robert Pratten:  "Transmedia for Change (T4C) is an umbrella term that encompasses transmedia activism (change in society or community) and personal growth (change in lifestyle, personal development). Underlying T4C is the belief that stories matter, that those stories need to be told to the right people at the right time and most importantly that projects should offer a pathway to success."

Robert Pratten:  "Transmedia storytellers will often include live events and real world actions in their experiences. As a company that wants to blur the boundary between fiction and reality, we  [Transmedia Storyteller] spend a lot of time thinking how creators should tackle this."

The story should really be the focus in the middle, then it branches out into sub-stories -- that both stand alone and also pull more depth into the main story at the same time. 

Robert Pratten:  "We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of the Transmedia Playbook and intended to serve several purposes:

• show how stories can be told with audience participation
• develop creative muscles so that it becomes easier to include participation from the beginning."