You can use schema to tell search engines that another group of words is a review from a happy fan and that those words in the footer make up your address and phone number.
Schema uses a growing number of itemtypes to help identify things like articles, local business, reviews, events, and products.
Now, before your eyes glaze over, you won’t have to learn a bunch of code to take advantage of Schema. You can use any number of Schema code generators to create the HTML code you might need for something like your address.
You can also test your structured data using Google’s testing tool...
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Jeff Domansky