The perfect content curation tool should:
- help me analyze my audience and identify their main interests
- filter and suggest content based on my business goals and relate it with my audience main interests
- identify influencers and field experts (...)
- allow me to personalize my message and the way I communicate with the audience
- provide me insights of how my content curation strategy is going and what could I do to improve it
- make it simple, quick and effective
Scooped by
Guillaume Decugis
onto Content curation trends |
This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.
This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool.
These requirements can actually be grouped in 3 main areas:
1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience.
2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader.
3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us.
Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process.
This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.
This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool.
These requirements can actually be grouped in 3 main areas:
1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience.
2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader.
3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us.
Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process.
best practice: content curation