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Scoop.it!
This post is by Jason Gracia. Last May I went shopping for a consultant to help with the launch of my latest project. Though he was the most expensive, though he lived thousands 
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Scoop.it!
"For the last couple of weeks I have been using a content curation service called Scoop.it to generate lots of referral traffic"
Barry Deutsch's insight:
One of the most powerful tools that I've been using for the past 3-4 months is Scoop.it. I can curate content that is relevant to a specific segment of my network within 3-5 minutes with an insightful assessment of the article within 3-5 minutes vs. 45-60 minutes for a typical original content blog article of 300-500 words. Mixing your curated content along with your original content can establish you as a leader in your niche, an expert in your subject area, a thought-leader, and a "go-to" person among your network. It also can drive an extraordinary number of leads toward you. What are you waiting for? If you would like a demonstration of how scoop.it works with a social media site like LinkedIn, shoot me a note to set up a complimentary assessment of how you're using content marketing with your network. Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
David Bennett's curator insight,
January 1, 2013 4:26 AM
I learned from this article that there is a 'suggest' tool within Scoop.It where you can suggest your content to other users and a search tool to find the popular Scoop.it users who are good to suggest to.
Mitchell Levy's curator insight,
January 26, 2013 12:13 PM
To be a successful thought leader today, it's important that you curate the appropriate content.
Scoop.it!
I've mentioned a number of times in my "How to Leverage Social Media" to drive more business e-course for speakers and consultants that having your own LinkedIn Discussion Group can be a powerful tool to business development and client engagement. Here is a good article from one of my favorite sources about the value and techniques of developing a LinkedIn Discussion Group. Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Scoop.it!
If you want to succeed, you NEED to find a mastermind group and/or a mentor to help guide you along the way. Don’t ask me, ask these millionaires. Great article on belong to mastermind groups to learn and improve what you are attempting to accomplish. Also, a great concept to become accountable. Most speakers, consultants, and coaches plug away day after day all by themselves - not aware of the larger world in which other more successful individuals in their niche have come down the path they would like to travel. Are you a part of a mastermind group. Do you seek out these groups and connections with powerful influencers in your niche, or are you afraid they might "steal" your ideas/clients? Are you afraid you might come off as ignorant? STOP with the silly rationalizations of why you shouldn't do it and start doubling/tripling your success by following and absorbing what other more successful people in your niche have done. What mastermind group are you planning on joining? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Scoop.it!
Social media is changing everything. How we communicate, do business and read our news.The biggest change to business is that it is democratizing marketing. Are you doing the things today with social media that will allow you to be discovered in 2-3 years? OR will you wait until you're so far behind the proverbial 8 ball that you'll never catch up? Barry Deutsch aka "The Social Media Leverage Doctor" http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
Scoop.it!
If you’re not building an email list, you’re making a HUGE mistake. Email is far from dead. Many of the top names in marketing still focus on email list building as their primary strategy in spite of the popularity of social media. I'm a huge proponent of social media, yet my greatest success has been in developing an email list. Do you have a powerful list of potential clients, or referral sources. Do you have a structured plan to communicate through this email list? Barry Deutsch aka "The Social Media Leverage Doctor"
Scoop.it!
It can be easy to get lost in the crowd. We are part of multiple networks you can easily be forgotten. In order to leverage the power of your network, you should find ways to stand out. Excellent list post of 10 ideas to stand out and separate or distinguish yourself in your network. Are you doing more than 3 of these with your network? Barry Deutsch IMPACT Hiring Solutions
Scoop.it!
Presenting yourself as an expert, with tips, ideas, advice, helpful suggestions to your network of prospects and referral sources is a great way to market yourself and generate leads. In my coaching program for speakers, trusted advisers, and consultants, we go step-by-step through how to build a powerful and semi-automated content marketing program for lead generation and lead nurturing. Within 60-90 days, most participants are starting to show success in this approach of attraction marketing with their networks. Anyone can do this. The key is understanding the most efficient steps and tools since plunging into social media as a marketing and sales tool can be a giant time suck. Barry Deutsch IMPACT Hiring Solutions
Scoop.it!
From
decker
May is PowerPoint abuse awareness month* and to kick it off, here’s the number one PowerPoint rule that can transform the way you present information to... This is an interesting idea from the Decker Blog for live presentations. I've never considered this idea before. Usually, I just hit "B" to blank the screen. Do you use black slides like the author suggests? Barry Deutsch Partner IMPACT Hiring Solutions http://www.impacthiringsolutions.com
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Scoop.it!
Forget platitudes and theory. Here's the only advice you'll ever need to make business networking pay off.
Barry Deutsch's insight:
Good article on networking vs. direct sales from Jeff Haden at Inc. Magazine. Do you confuse selling vs. networking? The author breaks down networking into 4 simple components. I liked the clarity of the article and the pause it gave me to reflect on how I network to drive sales leads and opportunities. Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Scoop.it!
The world of marketing is a constant struggle to stay ahead of your competitors by bringing something fresh and effective to the table every time so that you can claim your piece of the ...
Barry Deutsch's insight:
Carefully consider whether the investment in content marketing from a time perspective is worthy. Can it generate additional leads, opportunities, sales? Will it help move your leads from the top of the funnel to the bottom of the funnel?
What time investment will be required on a daily/weekly basis? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Scoop.it!
Corny metaphor tying LinkedIn Endorsements with Thanksgiving. Everyone is asking me "what is with this endorsement thing that LInkedIn has come out with? Why are they pushing it so hard?" Here appears to be some of the "rationale" behind the endorsement push by LinkedIn. Is this the stuff of eagles or "turkeys"? I couldn't resist. How are you using endorsements? I actually had someone indicate to me the other day that they thought linkedin would start using the number of endorsements you had in their search alogorithm for ranking - what do you think? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Scoop.it!
What can introverts do to ensure that they get the credit pay and career they deserve? Excellent blog post on Keith Ferrazzi's Blog about introverts becoming as successful as extroverts. One of the great game changers in driving business is as Keith says "Becoming the GO-TO expert with public speaking. Are you becoming a GO-TO expert through your public speaking? How good is your public talks? If you're not leveraging this strategy, what are doing to master the technique of public speaking? I am now one of the top speakers for Vistage and TEC International. I do about 40-50 talks a year to CEO groups, 10-15 to conferences, trade associations, management team meetings. That's basically 1-2 talks every week. Initially I was fairly shy and introverted. I took the basic toastmasters course and it transformed my ability to talk in front of groups. What are doing to leverage this important avenue for business? After 30 years, speaking in front of groups is still our greatest conversion tool of driving very high value (fee) projects. Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
Scoop.it!
Customer Relationships - The most fundamental tenet of professional services marketing is trust. How can you expect potential clients to retain you if they don't trust you? You can't. Until recently, only one ... Here's what I wrote in the comments to this blog article: I get a few leads in my professional services business from my online activities. My online activities are primarily focused on clients who want to start with something for FREE and then escalate by buying my book, a kit, online training, and other tools. Once they've tried these inexpensive solutions out - then some will be moved along the traditional sales funnel path to real conversations and engagement for the primary element of my business - professional services consulting (in this specific case: executive search and hiring process improvement consulting). The online model is great for two things: Creating a passive income stream based on your expertise and moving a few of these folks into your real business revenue stream. This model works great when the purchase cost ranges from $25-$500. It does NOT work when the fees/cost go from $2500-$50000. 99 percent of my business over 25 years for projects where the fees are $2500, $10000, or upwards of $50,000 - the focus of my business - require numerous personal meetings, constant interaction, and a tremendous reference/referral network. It's impossible to "sell" or "market" high value personal services on the Internet. You can start a lead generation process of taking prospective clients baby step by baby step through your sales funnel - but nothing really beats Word of Mouth, personal referrals, giving webinars, seminars, and workshops to get in front of prospective clients. The second thing the "online model" is good for is reinforcing your expertise, thought-leadership, branding, messaging, and positioning within your target audience/network. Just collecting a bunch of names on facebook, twitter, or LinkedIn is a useless exercise. You've got to communicate frequently with your networks in a way that is both helpful and where you don't come off as irritating. Barry Deutsch http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
Scoop.it!
I'll freely admit that as a long-standing blogging consultant, social media editor and social media marketing consultant in Bristol, client service has always been one of my own personal obsessions. Maybe that's due to ... How do you reinforce the value of what you do for clients. Do you feature their testimonials, comments, case studies, and successes on your blog, in your content, and on your website. If not you might be missing an opportunity to reinforce your value, with both new clients and existing clients. Barry Deutsch http://www.barrydeutsch.net/vistage-speakers-trusted-advisors If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients
Scoop.it!
Here's another good article from the folks at Atomic Reach. Content curation and marketing could be the most powerful tools at your fingertips for quickly and inexpensively building a powerful network that creates an abundance of referrals and leads. Barry Deutsch IMPACT Hiring Solutions
Scoop.it!
Six simple steps for making better presentationsBizjournals.com (blog)Giving a presentation is as much a part of today's business as carrying a smartphone.
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Are you regarded as the "go-to" expert in your niche in your defined geography? Are you always in the top 3 on the list of finalists when clients are considering choosing a speaker, consultant, coach, or advisor?
What have you done to rise above the noise, crowd, and congestion to be regarded as the best (or least in a small elite group of the best) within your niche?
Jason Gracia lays out the advantages that accure to "experts" and the steps to get to that pinnacle of business success as a speaker, consultant, coach, or advisor.
Barry Deutsch
Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?
http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about