CEOS may be telling folks that social media is important and useful, but most top executives don't use it personally.
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Robin Good's curator insight,
December 27, 2012 12:47 PM
Good introductory article by Don Reggie on "content curation" for marketing people. It explains from A to Z and in simple words, the what, why, and how of content curation. Good introduction to curation for the layman. 6/10 Full article: http://www.instantshift.com/2012/12/12/the-freelancers-guide-to-successful-content-curation/ (Image courtesy of Springpad.com)
whynot's curator insight,
December 30, 2012 7:09 AM
Un article bien développé, qui souligne l'utilité de la 'curation' pour les freelance et présente les différents outils (scoop.it en tête). via Robin Good sur scoop.it! |
Barry Deutsch's curator insight,
January 7, 2014 3:57 PM
I liked this presentation by Chris Lema on the idea of what a trusted advisor is to their clients and their network. In stepping through this short slideshare presentation, it reminded me of some things strategically I need to keep doing to grow my business. Is it time for an introspective look of whether you are a trusted advisor or a subject matter expert? In research over the last 20 years within the Vistage/TEC community, my informal analysis indicates that less than 5% of all speakers and "TAs" could be categorized as trusted advisors to their CEO clients. Most are narrowly focused in the category of subject matter experts and relegated to vendor - service providor roles at the department head or below level. Where would you rather work? Which role might lead to more business?
Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
NOT a Vistage/TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
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Frank J. Papotto, Ph.D.'s curator insight,
August 20, 2013 9:52 AM
I hope you are. The abundance of information available needs some order and organization. We need to know better what we know and don't know. |
Interesting blog post describing the paradox of CEOs doing a "Don't do what I do" type issue of pushing their company into social media use, but not personally getting involved.
Is it possible that CEOs can effectively guide and move their companies into leveraging social media without personally becoming involved?
Can social media be treated like any other issue the company faces? For example, the CEO might not want to be involved in any level of the sales process - delegating that activity to the sales department.
The question I've got is does the same strategy work with social media? Is it possible to have an effective social media presence and ROI without the CEO being personally involved with their own accounts and activity in social media?
Barry Deutsch
Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about