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MarketingProfs.com (subscription) You Need to Add Video to Your Personal Branding Strategy MarketingProfs.com (subscription) William Arruda, dubbed "the personal branding guru" by Entrepreneur, is a motivational speaker, talent-development...
How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums...
As an online marketer, sooner or later you’re going to have to face facts. It might seem daunting, or even like a waste of time at first. But it’s more than
Danger! Don't Optimize Presentations to Suck. Image via Shutterstock Over the past 5 years I've given a few hundred presentations in front of crowds from 10
Tips and advice on Thought Leadership how you can become an authority in your industry and drive conversation online about your brand, product or service.
Consulting with small businesses about their Social Media Strategies, I'm often met with hesitations. How do I get my unusual business online?
LinkedIn is tailor-made for referrals, unfortunately, most advisor s LinkedIn profiles are abysmal. What can you do to stand out from the competition?
Take a page from fairy tale narration to fine tune your delivery. The trick to make sure you find the magic wand in your story? Create a cheat sheet.
You provide a great product with great service, you fastidiously call upon your clients within 3 months, updating them with changes or additions to your product ranges, you fix any issues promptly and when you catch up with your customer they are...
CEOS may be telling folks that social media is important and useful, but most top executives don't use it personally.
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If you want to sell more, earn more, say "no" more - then you need to develop your ability to be a trusted advisor.
Content marketing can be used to inspire customers and move them up, down and through the purchase funnel.
Ask.com says that a thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.
The founder of the company that brought you Solitare Deluxe reveals his strategy for building a strong network.
Today, visibility is critical for getting more business. Networking alone doesn t cut it. You also need a strong presence online.
If you are a promotional machine on social networks, you are driving your connections away. If you are sharing irrelevant content, your connections are becoming numb to your message. Both are damaging your social relationships.
Here's the video from yesterday's webinar, 30 Tips for Awesome Presentations, in case you missed it and would like to hear my dulcet tones: And the slides: And the audio, for all you podcaster types: I'll be uploading a transcript on Monday...
Thought leaders don’t call themselves thought leaders. They don’t think that way. Think. Lead. Publish. Share. Advise. Influence. But don’t tell me you’re a thought leader. Just be one.
As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
The importance of being found by your target audience on LinkedIn is equally as important as engaging that person once they find you.
Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect.
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I really liked this article which laid out a process for learning how to use curation in marketing your business. Rather than be overwhelmed with how to do it - the article described a path to building the skillset to be successful with content curation and marketing.
I've found this element of my overall marketing plan to be invaluable. It didn't happen overnight. I've been building my skillset - self-taught - over the past year.
What's holding you back?
Barry Deutsch
Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?
http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about