The founder of the company that brought you Solitare Deluxe reveals his strategy for building a strong network.
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Robin Good's curator insight,
December 27, 2012 12:47 PM
Good introductory article by Don Reggie on "content curation" for marketing people. It explains from A to Z and in simple words, the what, why, and how of content curation. Good introduction to curation for the layman. 6/10 Full article: http://www.instantshift.com/2012/12/12/the-freelancers-guide-to-successful-content-curation/ (Image courtesy of Springpad.com)
whynot's curator insight,
December 30, 2012 7:09 AM
Un article bien développé, qui souligne l'utilité de la 'curation' pour les freelance et présente les différents outils (scoop.it en tête). via Robin Good sur scoop.it! |
Barry Deutsch's curator insight,
January 7, 2014 3:57 PM
I liked this presentation by Chris Lema on the idea of what a trusted advisor is to their clients and their network. In stepping through this short slideshare presentation, it reminded me of some things strategically I need to keep doing to grow my business. Is it time for an introspective look of whether you are a trusted advisor or a subject matter expert? In research over the last 20 years within the Vistage/TEC community, my informal analysis indicates that less than 5% of all speakers and "TAs" could be categorized as trusted advisors to their CEO clients. Most are narrowly focused in the category of subject matter experts and relegated to vendor - service providor roles at the department head or below level. Where would you rather work? Which role might lead to more business?
Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
NOT a Vistage/TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
Join the Discussion With Me On Google Plus
Frank J. Papotto, Ph.D.'s curator insight,
August 20, 2013 9:52 AM
I hope you are. The abundance of information available needs some order and organization. We need to know better what we know and don't know. |
I liked the part of this article that talked about the need to be persistent in following up. Most individuals make one attempt and then give up. Why not make 2 or 3 or 4? Just because they didn't respond initially just means you're not important enough yet to respond.
What's the old marketing adage that you've got to touch someone at least 7 different ways before they bite?
Most speakers, consultants, coaches, and trusted advisors are TERRIBLE at the element of relationship building within their networks. They give up after one attempt, they don't try to help others, they are not seen as influencers or connectors. Not only are the terrible at giving referrals, but they have no real understanding of how to manage the referral given to them.
In consulting, speaking, trusted advisor work - 80 percent or more of the business comes from "word of mouth" or referrals. If you're not working hard at relationship building to build a referral pipeline with a core group of referral soruces, then your business is at GREAT risk.
What do you do on a regular and systematic basis to build relationships with referral sources in your network?
Barry Deutsch
Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?
http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about